What is Social Media Security?

Social media security is the process of detecting and preventing social media being the cause of a physical, cyber or reputation incident.

The Social Media Security Challenge

We live in a world that is going through constant digital transformation. Social media Information and news circulate on a 24-hour basis. Known and unknown threats of social media pose serious risks to employees, stakeholders, and corporate reputation. Organizations cannot rely on manual processes and analysis to identify and manage social media risk effectively. The data is too vast, the threats are dynamic, and the task is too complex.

Types of Social Media Security Incidents

Social media security incidents can take many forms. No organization with a digital presence conducting business on social channels is immune to them. While some social media incidents may be infrequent, a failure to quickly respond to any threat will result result a loss of reputation. In many cases, industry regulations or insurance carriers require that duty of care is demonstrated by proactively monitoring for social media security incidents. Social media threats are physical threats, cyber threats and reputational threats. The social media risk you have to manage and quickly remediate are but not limited to:

  • Physical threats to employees, executives or customers.
  • Phishing and hashtag hijacking targeting customers.
  • Impersonation of brand or product digital presence.
  • Highly offensive or improper posts of content.
  • Leaks of confidential and proprietary information.
  • Oversharing of information that can be used by hackers.

Oversharing on Social Media Elevates All Security Risks

Social media is a place where a lot of information is shared. Most people tend to overshare a lot of information. Threat actors (scammers, hackers and others) who are targeting your organization are always trying to acquire exploitable information. Oversharing information enables reconnaissance and surveillance. Reconnaissance is where any given attacker or cyber criminal is most likely to spend the majority of his or her time. After all, most cyber attacks begin as some form or other of social engineering or intelligence gathering, thus requiring the attacker to collect and analyze detailed information on his targets in order to gain access to their systems. Through social media reconnaissance, threat actors can perform:

  • Technical Information Gathering
  • People Information Gathering
  • Organizational Information Gathering
  • Technical Weakness Identification
  • People Weakness Identification
  • Organizational Weakness Identification
Mitre ATT&CK Framework

Once an attacker has decided on a target, they cannot blindly launch an attack. First, they must understand the type of systems employed by the individual or organization (Technical), the personnel at the organization (People), and the organization itself (Organizational), at which point he or she must analyze this information to determine weaknesses. Social media is a intelligence rich environment to gather this open source intelligence (OSINT).

How to Manage Social Media Security

As DigitalStakeout, we help reduce the time and effort it takes to quickly detect social media threats. Spend 80% less time searching for security issues and trying to guess how to detect incidents that can severely damage your repuation, disrupt your business or result in physical harm to a person. The DigitalStakeout Scout™ security intelligence platform automatically detects social media security incidents.

Instant Notification

Real-time monitoring & alerting informs you when threats and hazards are detected. Be aware so you can respond faster to mitigate risk to people and assets.

Automated Detection

Our solution automatically detects issues in 25+ security categories with best-in-class accuracy that warrant a security response.

Expert Support

Responding to a social media threat can get complicated. We offer expert support on how to respond to a crisis.

Reduce Social Media Security Risk With DigitalStakeout

DigitalStakeout provides you the tool and global visibility required to detect external threat on the surface web, social media and the dark web. Intuitive investigative tools like Boolean search make it easy for non-technical users review discoveries that impact your organizational social media security.


Get Started with Social Media Security Management