What is Social Media Security?

Social media security is the process of mitigating the risk of social media used to perpetrate a security incident.

The Social Media Security Challenge

We live in a world that is going through constant digital transformation. Social media Information and news circulate on a 24-hour basis. Known and unknown threats of social media pose serious risks to employees, stakeholders, and corporate reputation. Organizations cannot rely on manual processes and analysis to identify and manage social media risk effectively. The data is too vast, the threats are dynamic, and the task is too complex.


Types of Social Media Security Incidents

Social media security incidents can take many forms. No organization with a digital presence conducting business on social channels is immune to them. While some social media incidents may be infrequent, a failure to quickly respond to any threat will result in a loss of reputation. In many cases, industry regulations or insurance carriers require that duty of care is demonstrated by proactively monitoring social media security incidents. The social media risk you have to manage and quickly remediate are but are not limited to:

  • Phishing and hashtag hijacking targeting customers.
  • Impersonation of brand or digital product presence.
  • Leaks of confidential and proprietary information.
  • Oversharing of information that hackers can use.

Oversharing on Social Media Elevates All Security Risks

Social media is a place where a lot of information is shared. Most people tend to overshare a lot of information. Threat actors (scammers, hackers, and others) targeting your organization are always trying to acquire exploitable information. Oversharing information enables reconnaissance and surveillance. Reconnaissance is where any given attacker or cyber criminal is most likely to spend most of their time. After all, most cyberattacks begin as some form or other of social engineering or intelligence gathering, thus requiring the attacker to collect and analyze detailed information on his targets to gain access to their systems. Through social media surveillance, threat actors can perform:

  • Technical Information Gathering
  • People Information Gathering
  • Organizational Information Gathering
  • Technical Weakness Identification
  • People Weakness Identification
  • Organizational Weakness Identification
Mitre ATT&CK Framework

Once an attacker has decided on a target, they cannot blindly launch an attack. First, they must understand the type of systems employed by the individual or organization (Technical), the personnel at the organization (People), and the organization itself (Organizational), at which point he or she must analyze this information to determine weaknesses. Social media is a intelligence rich environment to gather this open source intelligence (OSINT).

How to Manage Social Media Security

DigitalStakeout Scout reduces the time and effort it takes to detect and manage social media security issues.

Instant Notification

Real-time monitoring & alerting informs you when threats and hazards are detected. Be aware so you can respond faster to mitigate risk to people and assets.

Automated Detection

Our solution automatically detects issues in 25+ security categories with best-in-class accuracy that warrant a security response.

Expert Support

Responding to a social media threat can get complicated. We offer expert support on how to respond to a crisis.

Improve Social Media Security with DigitalStakeout Scout

For security analysts who need to continuously monitor their organization’s digital brand footprint and manage the digital attack surface in real-time.