Protect your Brand & Reputation with Continuous Monitoring of the Web

Understand how continuous monitoring of emerging content on the web will protect your brand, reduce your reputation risk and improve your bottom line.

Understanding Online Risk to Your Brand and Bottom Line

When it comes to protecting your brand, organization and personnel, you can think you know, or you can know you know. While testing has always been a hallmark of any quality process, periodic threat assessment is no longer enough to protect your organization and its interests from external risk.

Traditional monitoring is even less sufficient when it comes to organizational risk, from the operation of your social media accounts to detecting third-party data exposures. When it comes to protecting your reputation or security, whether social or other, continuous monitoring with a focus on velocity of identification and response is not an option; it is an absolute necessity.

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Increase Your Resilience To Disruptive Events

External threat management has been gaining widespread acceptance in the security & risk community, and the reasons for this adoption are many. For some organizations, continuous monitoring is implemented in the wake of a reputation crisis or a event that changed the security profile of the organization. In other cases, the implementation of continuous monitoring is designed to enhance the resilience of the organization.

The growing reliance on external threat management is another reason why continuous monitoring has become so critical. These days, just about every mission-critical function of the business, marketing, sales and support, is reliant, in whole or in part, on the security and resilience against external threats to business.

The Continuous Monitoring Process

The concept behind the continuous monitoring process is not new. Many companies have been doing continuous monitoring of some sort for decades, from evaluating the quality of the finished products at the end of the assembly line process to performing intrusion testing on their networks and conducting audits to spot potential holes in their physical and online defenses.

What is relatively new is the formal nature of those continuous monitoring programs for managing external threats. What once was an informal approach to risk management has now been formalized. Indeed, continuous monitoring is now an integral part of daily operations for many businesses, from well-known manufacturers to software suppliers to retail organizations.

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An Integral Part of Business Risk Management

In the modern environment, continuous monitoring has become a dominant part of the risk management framework. In risk management terms, continuous monitoring generally refers to the process whereby each part of a system is categorized and prioritized, based on the underlying level of risk. External threat detection tools (sometimes referred as open source intelligence tools), products and services are designed to integrate into security and risk management processes, rapidly detect threats and respond to events to minimize organizational disruption and any financial losses. External threat monitoring is business-first and is focused on protecting the organization without impeding or disrupting the operation or the mission of the organization.

Identifying and Prioritizing External Risk

By identifying the risk level of various organizational operations, risk managers and other decision makers can more effectively prioritize their responses and build up their situational awareness. Once you spot the weaknesses in the risk management operation, the organizations involved can work on shoring up their defenses, plugging those holes and creating a more resilient operation in the future.

By categorizing the various operations by risk level and prioritizing their defenses, organizational leaders and department managers can begin to build in the appropriate controls, whether those controls address problems with the implementation or use of digital channels for operations.

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Continuous Monitoring Means Continuous Intelligence

Organizations can also use the continuous monitoring process to monitor the processes they already have in place, gauging the effectiveness of their tools and looking for ways to improve resilience in the future. No matter how effective their controls or how low their levels of risk, organizations can always improve on what they are doing, and continuous monitoring of external threats helps make that process easier.

Risk managers tend to see continuous monitoring as a way to facilitate continuous intelligence. Instead of being satisfied with the current way they are already doing, security and risk managers can seek out new and innovative developments, ramping up their defenses while building on the tried and true processes they already have in place.

Making Change to Proactive Processes Positive

Last but not least, organizations can use the continuous monitoring process to manage the risk level of changes in the threat landscape, reducing the danger change will introduce unmitigated risk to the organization down the line.

A security analyst, for instance, may use the continuous monitoring process to monitor the emergence of any new social media posts that threaten executives or the brand. If the risk level is low, analysts can focus on creating more proactive alerting. If a sudden change or disruptive change like Covid-19 ushers in new threats to the organization as a whole, analysts can focus on the stream of new information without loosing improvements in other areas of business risk.

While the modern approach to continuous monitoring for external threats is still relatively new, the underlying concept has been around for quite some time. This current approach to risk management has been gaining adoption each year, and more and more organizations are recognizing its inherent benefits. From the protection of vital digital processes critical to the organization to the identification threats and vulnerabilities in the supply chain and third-party vendors, the benefits of continuous monitoring are genuine. With all of these advantages, it is no surprise that so many organizations are adopting this innovative approach to continuous monitoring — and improvement — of their current operations and risk management with DigitalStakeout.


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