Defend Your Digital Footprint to Maintain Trust
There are millions of accounts that impersonate real people on social media platforms and social websites. Products, celebrities, politicians and high-profile executives are the usual targets of this threat. Situational imposters also create fake accounts for the simple goal of sowing discord during incidents that have the general public’s or media’s attention. Organizations should always have an acute understanding of what digital presence is associated to their brand, product, organization and personnel.
A security team of an energy company discovers an imposter account on social media with DigitalStakeout; an account utilizing the company and Chief Executive Officer’s name. The creation of the account at a time when the company was in the news for its business activity. There was a heightened the need to ensure accurate information from any and all company affiliated social media accounts. The company feared posting from the imposter account would have a negative effect on the reputation of the well respected and highly regarded Chief Executive Officer and the company. It was also feared the account could be weaponized an become a cyber threat.
Security Team Monitors for Digital Risk
The company’s security team reviews and monitors social, deep and dark web data channels for any references to the Chief Executive Officer’s personal identifying information such as name, company, title, and address. Social media governance policies require regular review of the executive’s digital footprint and the team must be alerted to any new digital presence detected.
Security Team Reviews Digital Presence on Social Media
DigitalStakeout’s Scout and Web Presence Monitor enabled the team to review hundreds of social media sites quickly and efficiently. Given no other imposter accounts were identified at the same time, the team was able to certify the event as an isolated imposter account incident.
Discovery Turns into a Take-down Action
The presence of this type of account was a violation of the social media provider’s terms of service. To mitigate risk additional posting from the account may have caused to the Chief Executive Officer and/or company, DigitalStakeout coordinated an immediate take-down of the account with the abuse team of the social media provider.