Organizational brand protection on the modern Internet is no longer limited simply to social media and policing blogs to insert positive comments or detecting a typosquatted domain. Nowadays, security teams, serving as a compliment to digital marketing and PR teams, must be proactive in monitoring threats to the brand and its digital assets in order to catch threats in their infant stages and prevent them from growing into viable threats to the entire organization and its operations. We’ve put together a brand protection checklist to help you get started.
Brand protection may not be at the top of most security professionals’ lists of necessary tasks, but with the rise of the internet as the global hub for communication, organization, and commerce itself, security teams must adopt a full-spectrum approach in their goal of security their organization. A DigitalStakeout we call this approach Total Digital Risk Protection™.
Brand protection can take many forms, from protecting the name of the company in the face of legitimate missteps to rooting out campaigns that target the organization. Therefore, security intelligence should encompass the full range of threat potential, starting with the formation of potential threats via interactions that occur on the Internet.
Let’s take a look at some of the necessary check boxes we cover in a comprehensive digital risk protection strategy that properly protects your brand with 24 x 7 real-time situational awareness. This is our basic digital risk protection checklist.
Threats To Board Members and C-Suite
Detect and mitigate executive threats at the principle and family members:
- Negative posts mentioning principles.
- Undiscovered or insecure social media profiles.
- Over-sharing and pattern of life disclosure.
- Breaking events in proximity to principles.
- Safety and security of content directed at principles.
Detect and mitigate the organizational physical threats:
- Physical threats against employees, places and assets.
- Interruption to business operation, events and supply chain.
- Disgruntled posts from current or former employees.
- Dangerousness of posts actors with prior incidents.
- Operational disruption from non-malicious hazards.
Detect and mitigate the following cyber threats:
- Impersonation of brand or product digital presence.
- Undiscovered and mis-configured shadow-IT and cloud assets.
- Leaks of confidential and proprietary information.
- Interruption to digital presence and third-party vendors.
- Vulnerabilities associated to the brand, product or organization.
Detect and mitigate the following reputation threats:
- Fake reviews, complaints and inaccurate press coverage.
- Breaking events, incidents and threat actor campaigns.
- Organization policy violations.
- Regulatory compliance incidents.
- Shared and de-conflicted intelligence across the organization.
Implementing Your Digital Risk Checklist
Unfortunately, digital risk protection software these days can do one or two of the things listed above really well, but lack greatly in the other areas, meaning that digital risk protection, digital marketing and security teams must purchase a litany of software applications and then invest time and effort to make them all function together properly.
With DigitalStakeout, all of the above options and more coming in a single package, giving enterprise teams both large and small the capability to understand and investigate threats as they develop, not after the fact. Built with coverage, detection and alerting in mind, DigitalStakeout’s Scout integrates seamlessly into any enterprise monitoring environment and handles the difficult tasks under the hood, with minimal setup time, leaving precious time for the security and risk professionals to focus on keeping their people, places and brands.