7 Steps to Facilitate Digital Brand Protection
The digital world, including digital marketing and the digitization of business operations, means you have to re-think your brand protection strategies.
The digital world, including digital marketing and the digitization of business operations, means you have to re-think your brand protection strategies.
Corporate brand is a fragile thing. Without properly monitoring your external threat landscape and taking on brand protection correctly, your customer journey, and the web at large for fraudulent activities that could impact your brand. You are probably in the midst of a rapid digital transformation. Are you unwittingly undermining your brand footprint and allowing threat actors to exploit blind spots? With the proper external threat management solution, you’ll be proactive and not reacting to the threat.
The increasing digitization of all business units creates new considerations for brand protection.
Brand protection is all too often reactive. Likely your cyber team has some program to proactively detect cyber threats. Marketing likely monitors and tracks social media engagement. However, the tools they use are not looking at your organization from an threat actors perspective. This this type of approach to intelligence typically results in a preventable cost, disruption and reputation loss from an incident that blindsided you. This is why security and marketing teams need to work together to mitigate threats to the business.
Security intelligence solutions for brand protection offer a way to for you and your team to be proactive and preventative. Keeping a pulse on not only social media – what people say, sentiment, etc. – but also surface, deep, and dark web expands your visibility into direct and indirect threats to your brand. It also improves your ability to anticipate unknown threats.
What can you do to be proactive with digital brand protection?
The bottom line is this: you need a strategy, driven from a digital governance directive, for brand intelligence that includes coverage on your digital assets, employees, supply chain, customers and external events in order to maintain and build a positive brand.